Home Town Mercantile is more than a store, it’s a carefully curated experience designed to bring luxury and comfort into every home. Owned by Marika Holmgren, a New England native who found her true home in Half Moon Bay nearly 25 years ago, the store embodies her deep-rooted passion for creating spaces that feel familiar and comforting. As the third generation of women in her family to run a small business, Marika ensures that every item in the store is handpicked to evoke a sense of warmth and joy. Whether it’s through rich textures, soothing colors, or thoughtful details, Home Town Mercantile captures the essence of home, blending nostalgia with modern design.
The store’s selection is a celebration of artisan craftsmanship and local talent, with a focus on handmade items that stand the test of time. From luxurious textiles and elegant decor to one-of-a-kind gifts, each piece at Home Town Mercantile is chosen for its ability to bring comfort and a personal touch to your living space. The store is a reflection of Marika’s belief that home should be a place of relaxation and happiness, filled with things that make you feel at peace.