Juno’s Little Mercantile is a stylish women’s boutique nestled in downtown Half Moon Bay at 435 Main Street. Since opening in 2022 as a sister shop to Jupiter & Main, it has curated a charming collection of high-quality apparel, accessories, and footwear. The shop features beloved brands like Frank & Eileen, Campomaggi, and THE GREAT., along with pieces from around the world—Italy, France, Spain, and beyond—designed to stand the test of time in both style and craftsmanship 
Beyond its thoughtfully selected merchandise, Juno’s offers an inviting and personalized shopping experience. With a dedication to slow fashion and sustainability, the team ensures each visit feels like discovering treasures that align with both personal style and lasting value. The boutique’s cozy, relaxed atmosphere invites guests to linger—paired with a day spent exploring downtown, it’s the perfect stop for locally minded shoppers seeking quality goods and friendly service.
