Half Moon Bay's Main Street offers a number of distinct jewelry retailers, Goldworks offers an amazing array of fine jewelry, including estate, custom and designed in-house. Tokenz showcases a variety of rings, earrings, and necklaces from all around the world. Personal FX has an amazing selection of unique and handcrafted pieces, while LuzLuna specializes in handcrafted, fair trade pieces with a focus on the work of indigenous artisans.

Off of Main Street, Julie Shenkman, co-owner of Sam's Chowder House, sells her beautiful handmade designs from the gift shop in front of the restaurant, and through her web site.