Fish Wife Sweets, founded by Moriah Bettencourt in 2015, specializes in custom-made cupcakes, cookies, and other delightful treats. Inspired by her childhood baking memories with her mom and grandma, Moriah turned her passion into a thriving business. The bakery’s unique name reflects her husband’s occupation as a commercial fisherman at Pillar Point Harbor, just north of Half Moon Bay.
Originally operating from a cottage kitchen, Fish Wife Sweets expanded into a full brick-and-mortar location in 2022. The shop offers a variety of indulgent sweets, including cakes, brownies, cookies, and cinnamon rolls, making it a go-to spot for those with a sweet tooth.
